14 February 2010

Shai Agassi - Joined-up thinking

Shai Agassi, the Israeli/American alternative energy entrepreneur is thinking big. he can't help it, it's in his nature! Better PlaceThe most valuable things he has brought to the table involve lateral thinking, sudden leaps that change everything, paradigm shifts.

Where most of us are content to tweak the status quo, Shai Agassi understands that to make a real change we need to look at our problems with open minds, recognising that the solutions may sometimes be there right before our eyes but that 'tweak the status quo' may blind us to them. We often look without seeing.

Shai's solution to battery powered motoring is close to rollout in a major way, first in Israel, then Denmark, then Australia, and with a range of other places queuing up to follow the lead of these three. Banks are beginning to believe in the business model of his company, Better Place, and are starting to provide loans to enable the infrastructure to be built. Governments are also backing the idea with funding. Car manufacturers, electricity companies and even oil companies and chains of petrol stations are joining in too. This is an idea that is starting to fly.

But if that's not enough, Shai Agassi is also pointing out that we need joined up thinking on electrical energy. Wind farms, electric motor vehicles, battery exchange systems all face issues, but build them all on a large scale and they help one another out in significant ways.

Listen to Shai as he explains.



You can also watch Shai explain his battery swap technology (recorded in 2009).



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